For a website to be
competitive in today's markets, good design
is not enough. Crucially, the site must be
easily found. This means the website must
be positioned well in search engines. Not
being listed in the first thirty results is
like not being listed at all.
Optimization is more than search engine ratings.
Analysis of visitor behavior gives our team
the insights necessary to provide strong strategic
recommendations to the webmaster on visitor
retention and alternative marketing methods
tailored to the individual business, site
AND PERFORMANCE MONITORING PROCESS
Here is a basic outline
of what Website Optimization and Performance
Monitoring Position involves with short descriptions
for each part:
Research into a site’s function and aims is
carried out. This gives an idea of how potential
viewers would try to find information the
site provides and helps plan keywords, titles
and descriptions to be targeted.
Research into main competitor sites is also
undertaken to understand why they are doing
well. With this information, the customer
site can be improved beyond the competitor
Descriptions and Keyword Development
Titles and descriptions are written for each
page of the site based on a list of keywords.
A site is given a basic optimization. This
involves a ‘cleanup’ and improvement to the
HTML source code. Basic optimization makes
it easier for search engines and directories
to extract relevant information from the HTML
so that higher ranking is achieved.
Engine / Directory Submission
Important pages from the site are SUBMITTED
BY HAND! This takes longer than automatic
submission. This is worth it because search
engines will index a site more quickly if
it is submitted by hand rather than using
automated methods. Search engines have also
decided to make it more difficult to submit
to them automatically because they want to
reduce the amount of irrelevant pages appearing
in their index.
Highly epitomized ‘information pages’ (mini-pages)
are built to target important keywords and
direct the viewer to the main site. These
information pages have a better chance of
gaining high placements in some search engines.
All pages from the site (including information
pages) are continuously tracked for their
performance. Search engine placements, visitors,
referring sites, page views and other factors
are also analyzed so that strategies for further
improvements can be implemented.
Bimonthly reports are written for the customer
detailing what has been done for the site.
The customer is informed on the performance
of the site together with how the site will
be improved on in future and suggestions for
Web site optimization is an ongoing process
because search engines are always changing.
Their index changes, i.e. the competition
changes, and so does the way they operate.
This means that once a good position is gained,
it needs to be retained by constant monitoring